The Cowboys’ $1.1 billion dollar stadium will be opening in September, and so far there has been no takers when it comes to a sponsor for the new huge home of the Cowboys. With that, the Dallas Morning News reports that the stadium for the time being will simply be called Cowboys Stadium
Team owner and general manager Jerry Jones made that statement Wednesday, saying that a search for a corporate sponsor for the new stadium will continue. Last summer there was a report in the Fort Worth Star-Telegram that AT&T was the frontrunner, but recent financial problems of that company and others halted those plans.
“Texas Stadium, we certainly have a deep embedded vision of what it is and, at some point we will say, was,” Jones said. “But we’d like to keep it at that. It’s certainly fitting when looking at the tradition of the Cowboys for it to be Cowboys Stadium. It sounds obvious and simplistic, but it’s right.”