No folks, the headline is not a typo or a joke. A National Football League owner is sponsoring an overseas football league, believe it or not. According to the Associated Press, New England Patriots owner Robert Kraft – namely his family – have recently completed an agreement that would make the family the title sponsor of the Israel Football League.
The league, now known as the Kraft Family IFL, is a tackle football league which is in its second season; the league is run by American Football in Israel and based in Jerusalem at Kraft Family Stadium. The sponsorship deal also includes a new league logo with the Kraft name in the design. Here is my take on this overseas deal between the Kraft family and this football league.
First of all, I applaud the fact that an American entity is showing an interest in promoting the game of American football overseas. What I take issue with are the terms of the deal itself. I understand that naming rights are part of just about any deal between a professional sports league and/or team and a corporation; it’s how business is done. What I have a problem with here is the overabundance of the name Kraft in this deal.
Think about it. You have Kraft Family Stadium, a Kraft design in the logo, and to top it all off, the league has the Kraft family name in it, for Pete’s sake!! Maybe it is just me, but I am beginning to think that the family overdid it on the deal and they are a bit narcissistic. It’s a good thing that the Kraft family do not own Kraft Foods, otherwise Kraft Macaroni and Cheese would be the official food of Kraft Family Stadium. While their hearts might have been in the right place, they went completely overboard on their sponsorship deal with this football league.