The home of the Saints and site of six Super Bowls will be renamed the Mercedes-Benz Superdome under a deal with the German automaker, the team and company said Tuesday.
The deal will allow Mercedes-Benz USA to have its name associated with championships in college and pro football and men’s college basketball over the next 16 months. The stadium has also hosted a Republican presidential convention and a visit from the pope, and once served as refuge for thousands of miserable victims of Hurricane Katrina.
Saints spokesman Greg Bensel said Mercedes-Benz USA is signing on for a 10-year naming-rights agreement, with terms of the deal to be made public Tuesday afternoon. The team holds authority to sell naming rights to the state-owned stadium through their lease on the 73,000-seat stadium. The team’s lease runs through 2025.
“The joining of the Mercedes-Benz brand with the world-class Saints organization and the Superdome, an iconic destination which has undergone an incredible transformation over the past six years, is a significant moment for us, the City of New Orleans, and the State of Louisiana,” said Ernst Lieb, President and CEO of Mercedes-Benz USA, in a prepared statement.
Mercedes-Benz also owns naming rights to arenas in Shanghai and in Stuttgart, Germany.