Bills CEO Russ Brandon on Wednesday confirmed the team has sold 37,555 season tickets prior to its home opener against Oakland this weekend.
It’s the lowest total since 2001, when the Bills sold just over 36,300 season tickets. It’s also 6,500 short of last year’s total and ends a string of eight straight years of selling 42,000 or more season tickets.
Brandon said the near five-month lockout, which ended in late July, made it far too difficult for his sales staff to reach out to potential new customers over a seven-week span. He noted the economic slump hasn’t helped, particularly when it comes to a rust-belt region such as Western New York.
Brandon also blamed the Bill’s recent lack of success as well.
“I think as an organization, we’ve always felt we have something to prove to our fans,” he said. “We have tremendous fans, and it’s our responsibility to provide them as much value on and off the field.”