NFL Shopping Around Eight-Game Thursday Night Package

Last week, ESPN’s Chris Mortensen reported that one of the ways the NFL planned to generate new revenue was to have a 16-game Thursday night primetime package, which would begin in 2012.

The NFL already broadcasts eight Thursday night games in the second half of the season on the NFL Network, and John Ourand and Daniel Kaplan of the SportsBusiness Journal report that the league is shopping an eight-game package to other networks.

According to the report, the package could be worth up to $700 million.

Turner, which had NFL broadcasting rights from 1990-97, and Comcast have emerged as the early favorites for the primetime broadcasts, with Comcast looking to air the games on Versus. FOX and ESPN may also inquire about a bid.

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