Rashard Mendenhall has been putting himself in more and more hot water with his Twitter comments since the season ended, and his latest antics have cost him his deal with the athletic apparel company Champion.
The company has announced it has decided it no longer wants to be associated with Mendenhall, just days he wrote on Twitter that he didn’t believe hijacked planes caused the collapse of the World Trade Center, and that people shouldn’t celebrate the death of Osama bin Laden.
“Earlier this week, Rashard Mendenhall, who endorses Champion products, expressed personal comments and opinions regarding Osama bin Laden and the September 11 terrorist attacks that were inconsistent with the values of the Champion brand and with which we strongly disagreed,” the company said in a statement, via Michael McCarthy of USA Today. “In light of these comments, Champion was obliged to conduct a business assessment to determine whether Mr. Mendenhall could continue to effectively communicate on behalf of and represent Champion with consumers. While we respect Mr. Mendenhall’s right to express sincere thoughts regarding potentially controversial topics, we no longer believe that Mr. Mendenhall can appropriately represent Champion and we have notified Mr. Mendenhall that we are ending our business relationship.”
Maybe finally taking money out of his pocket will teach Mendenhall to think before he types, and to stop trying to, as he put it, “generate conversation.”