How Greed Can Kill the NFL’s Golden Goose

The NFL has been affectionately referred to as the “Golden Goose” of the sports world because of it’s propensity to lay golden eggs.  The NFL is not only the most profitable sporting league in the world, but one of the biggest brands in any industry in the world.  To make a long story short, the NFL has ascended to heights that no sport has ever seen and while it is commendable, it also means they have a long way to fall down if things go bad.  It’s tough to envision things getting much worse than they are now.  The most profitable sports league in the world is shut down because the owners and players are unable to divvy up unreasonably obscene amounts of money amongst themselves.

I have heard many people say that the NFL is too big to fail and fans will flock back after a lockout, and that may be true.  I work in the financial industry and there were banks that were hailed as too big to fail as well, and we all know how that turned out.  The common thread amongst the failures was greed and don’t think that just because the NFL is a sports league it is immune to failure.

The owners and players are fighting over $9.2 billion dollars, in the worst economy since the Great Depression.  Everybody is making record levels of money on both sides and there will be more money coming when the economy rebounds.  However, the big tagline being thrown about is “growing the pie” and finding new streams of revenue.  This approach is the first domino that could topple the NFL.

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