New Fantasy Game from Johnsonville Sausage “Rush For 2,000 Yards Challenge” Launches

Johnsonville Sausage has announced the launch of its “Rush for 2,000 Yards Challenge” Fantasy Football game. Through the online game, which kicks off today and runs through Jan. 2, 2011, football fans will compete to win the “ultimate fan cave,” featuring their choice of televisions, speaker systems and other items.

“Johnsonville Sausage and football season go hand-in-hand, whether you’re tailgating in the stadium parking lot or enjoying the week’s rivalries from the comfort of your family room,” said Chris O’Toole, brand manager for Johnsonville Sausage. “We’re excited to provide football fans and consumers another exciting way to enjoy the season and get in on the action through the ‘Rush for 2,000 Yards Challenge.’”
How the “Rush for 2,000 Yards Challenge” Works:

Fans can sign up to play at Each week, participants will select one running back (whom they have not selected in a prior week), and that running back’s yards for the week become their yards. The goal is to have the most rushing yards each week and to have the most cumulative yards at the end of the season. Weekly prizes will be awarded to those participants with the most rushing yards that week, and the player with the most cumulative rushing yards at the end of the season will win the grand prize “ultimate fan cave.”

In addition to allowing consumers to showcase their football knowledge and skills through some friendly competition, Johnsonville and Athlon Sports will be providing Rush for 2,000 participants the latest in fantasy football news, as well as tips and recipes to help make the football viewing experience better than ever this year. Content on the game’s Web site will be updated regularly, and football fans can check back each week to get the latest inside scoop from the league, giving them an advantage to make the best selections for the this season’s game.

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