DirecTV to Allow Customers to Order “Sunday Ticket” Online


Are you an online nut that travels and still wants to see your favorite team online? Then check out the latest from DirecTV as they are going to offer the ever popular “Sunday Ticket” online.

The service will send streaming video of the games and the Red Zone channel to computers and a range of mobile devices, including the iPhone, BlackBerry and Android, according to Richard Sandomir of the New York Times.

It won’t be cheap, as it will run customers $350, which is $50 more than first-time buyers of the service on DirecTV are paying to watch the out-of-market games and $30 more than existing customers are being charged.

The plan is the result of a test last year in the New York market. “It went well enough to justify rolling it out nationwide,” said Robert Mercer, a spokesman for DirecTV, said in Sandomir’s report.

The idea is to get the NFL Sunday Ticket package to football fans who have no access to DirecTV, a satellite programmer.

“We saw fairly small take rates last year [for the Manhattan trial] and we don’t expect to see it being a major revenue driver-it’s just our desire to provide every consumer the opportunity to follow their favorite team,” Alex Kaplan, DirecTV’s senior director of sports marketing, told broadcastcable.com. “But it’s a very small piece of the pie.”


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One Response to “DirecTV to Allow Customers to Order “Sunday Ticket” Online”

  1. Don MC says:

    This is great! Now when are they going to sell it through other subscribers like Verizon? Verizon sells Direct Tv so why not sell al la carte channels through them???