The service will send streaming video of the games and the Red Zone channel to computers and a range of mobile devices, including the iPhone, BlackBerry and Android, according to Richard Sandomir of the New York Times.
It won’t be cheap, as it will run customers $350, which is $50 more than first-time buyers of the service on DirecTV are paying to watch the out-of-market games and $30 more than existing customers are being charged.
The plan is the result of a test last year in the New York market. “It went well enough to justify rolling it out nationwide,” said Robert Mercer, a spokesman for DirecTV, said in Sandomir’s report.
The idea is to get the NFL Sunday Ticket package to football fans who have no access to DirecTV, a satellite programmer.
“We saw fairly small take rates last year [for the Manhattan trial] and we don’t expect to see it being a major revenue driver-it’s just our desire to provide every consumer the opportunity to follow their favorite team,” Alex Kaplan, DirecTV’s senior director of sports marketing, told broadcastcable.com. “But it’s a very small piece of the pie.”