In the past 3 drafts and offseasons, the Rams have failed in one objective that we as Rams fans and all talking heads thought that they must solve: get a “number 1 receiver”. They have picked up a lot of receivers in the past 3 years, just none of them are the prototypical “number 1?. The Rams have picked up Donnie Avery, Keenan Burton, Laurent Robinson, Mardy Gilyard, Brandon Gibson, Danny Amendola and etc. In fact, all their WRs have been added in the past 3 years.
However, the more I think about this approach, the more it compares to the Philadelphia Eagles, the exact offensive system the Rams have put in place in St. Louis. The Eagles have had a true number 1 wide receiver for only 2 years, in the person of Terrell Owens who talked himself out of town.
The Philadelphia Eagles were 10th in offensive DVOA in 2009 and 13th the previous year despite having Jeremy Maclin and DeSean Jackson as their primary wide receivers. Both Maclin and Jackson are extremely talents wide receivers and Jackson had an outrageously successful 2009 catching long passes from McNabb. However, neither wide receiver would be classified as a prototypical “number 1?. Both are similar in that they are smaller, speedier receivers.
Similarly, the Rams have an abundance of smaller, speedier receivers in Donnie Avery, Mardy Gilyard, Danny Amendola and Brandon Gibson. Are the Rams modeling not only their offense, but their offensive personnel after the Philadelphia Eagles?
On the surface, this seems to make sense. The Eagles are successful in the same offense as the Rams using a certain type of personnel, shouldn’t the Rams use that same type of personnel?