Chad Ochocinco, lovingly called the “fourth largest media market in the country” by Tank Johnson on Hard Knocks for his Twitter and Ustream pursuits, has done nothing but expand upon his media empire since the season ended.
In addition to a long list of radio spots, parties, and taking a bus full of fans to Miami, the Ocho has starred in a music video and landed a contestant’s role on Dancing with the Stars. And now, as if that’s not enough, he’ll be getting his own show on VH1 in July.
VH1 announced that Chad will star in a new 10-episode reality show called The Tournament. It sounds like The Bachelor with an NCAA Tournament twist, and apparently ends with Chad getting a new girlfried.
Some may say this can’t be good for Chad or the Bengals. At best, it’s an unneeded distraction for a playoff team and at worst its a sign of a dangerously waning interest in football and winning.
But you really have to give the guy credit. Love him or hate him, Superstar or douchebag, he’s got a goal and he’s chasing it. Congrats, Chad. Can’t wait to see your final four.