Brett Favre is paying immediate dividends for the Minnesota Vikings. Make no mistake, The huge contract the Vikings gave to Favre is going to bring in far more money then he will receive. In ticket sales alone, the difference is staggering. That doesn’t include sales of memorabilia, Jerseys, hats, t-shirts, etc. And don’t forget Television rights and royalties.
It’s no wonder Vikings owner Zigi Wilf was all smiles during the Favre press conference.
Since news broke Tuesday morning of Favre’s imminent signing, the Vikings have sold 2,500 season tickets, sales and marketing vice president Steve LaCroix said.
“Obviously, a very exciting day,” LaCroix said. “Almost from the first minute of reports this morning, activity started kicking in.”
Since joining the team in 2001, LaCroix said, the previous high for a single day had been in the hundreds.
“I don’t think there’s really been a day in Vikings history (with) this kind of volume in one single day,” he said.
LaCroix also said the Vikings have sold 8,000 single-game tickets, but he emphasized that no game — including the Vikings’ Oct. 5 game against Favre’s longtime team, the rival Green Bay Packers — has been sold out. In fact, with the exception of the Packers game, about 8,000 tickets remain for the Vikings’ other seven home games.
“We want the fans to know there are still tickets available,” he said. “Blackouts, we don’t want to face that issue like we have the past few years. But there’s still work to do.”
The Vikings have been dogged by the possibility of blackouts for several years, relying on corporate and television partners to bail them out.
Despite winning the NFC North, the Vikings needed two extensions from the NFL to sell out their home playoff game Jan. 4 against the Philadelphia Eagles.