A few years ago, the theme of the St. Louis Rams preview was Recapturing Glory: How can this still-gifted group rediscover its Super Bowl swagger? Soon, the theme slid into Fulfilling Expectations: What must this talented club do in order to live up to its potential? Not long after that, the theme turned into Bouncing Back: How does this once-proud organization recover from its latest disappointing season?
The erosion of the Rams franchise has continued right on to today, where the theme for 2009 is simply Being Competitive: How does a bad NFL team become good?
That’s what the Rams, winners of five total games over the past two seasons, are asking. Or at least we think that’s what they’re asking. It’s hard to tell these days with new owners Chip Rosenbloom and Lucia Rodriguez, who inherited the club after their mother, Georgia Frontiere, died in January 2008. Rosenbloom and Rodriguez––good people with minimal interest in football––recently put the organization up for sale.
But the disinterest of the owners, fortunately, hasn’t curtailed the Rams’ rebuilding efforts. To Rosenbloom and Rodriguez’s credit, at the end of last season, they hired Falcons former assistant GM Billy Devaney as essentially the new supreme consul, ending the turmoil that had for years riddled this front office. The responsibility of answering the multifaceted question about how a bad NFL team becomes good fell on the new GM’s shoulders.
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