Are you up to the Challenge…You could help kick off the Super Bowl

Don’t just go to the Super Bowl… be a part of the Super Bowl.

One lucky kid (age 6-15) will hand the game ball to an official before the opening kickoff of Super Bowl on the field in front of more than 70,000 fans and a worldwide television audience. Super Bowl XLIII will be played at Raymond James Stadium in Tampa, Florida on February 1, 2009, and will be broadcast on NBC.

Young fans may enter the NFL Super Kid Contest online at NFLRUSH.com, the NFL’s official website for kids, through December 15 2008. To be eligible, they must pledge to be active for 60 minutes a day as part of the ‘NFL PLAY 60 Challenge,’ and answer two questions about the importance of health and fitness.

The winner will be selected by a panel of NFL players committed to ‘playing 60’ every day, including Super Bowl XLII MVP ELI MANNING (New York Giants) and SANTANA MOSS (Washington Redskins). The grand prize includes a trip for three to Super Bowl XLIII, tickets to NFL Experience and NFL Kids Day, and a hotel room for seven days/six nights. The winner will be a part of Kids Day festivities at NFL Experience, joining local children who participated in the NFL PLAY 60 Challenge. During last year’s inaugural NFL Super Kid contest, over 50,000 children registered for the chance to be a part of the Super Bowl by pledging to ‘play 60.’

The winner of the NFL Super Kid contest will also be featured on special boxes of Kellogg’s Frosted Flakes® cereal as part of the Earn Your Stripes™ program, which encourages kids to eat right, work hard and take their game to the next level. The program helps kids believe in themselves to overcome challenges, accomplish their goals and be their very best on and off the field. To learn more, visit www.frostedflakes.com.

NFL PLAY 60 challenges kids across the country to play for 60 minutes a day Spurred on by fitness tips and video messages from TOM BRADY, ANTONIO GATES, STEVEN JACKSON, MATT RYAN, and TONY ROMO, kids can set fitness goals, get tips from NFL pros and share ideas for staying active for 60 minutes a day.

Earn Your StripesTM

Kellogg’s Frosted Flakes® cereal created the Earn Your Stripes™ program to encourage kids to eat right, work hard and take their game to the next level. Earn Your Stripes™ encourages kids to believe in themselves to overcome challenges, accomplish their goals and be their very best. Kellogg’s Frosted Flakes® Earn Your Stripes™ is an official sponsor of NFL PLAY 60.

NO PURCHASE NECESSARY to Participate or Win in the NFL PLAY 60 Super Bowl Contest. Many Will Enter, One Will Win. Starts 12:00:00 pm ET on 10/7/08, ends 11:59:59 pm ET on 12/15/08. Open to legal residents of the 50 United States and District of Columbia who are between the ages of 6 and 13 as of the date of entry. Entrants must have a parent’s or legal guardian’s permission to participate in this Contest prior to entering. Prize will be awarded in the name of the Grand Prize winner¹s parent or legal guardian. Void where prohibited. For complete details, visit NFLRUSH.com. As to Kellogg elements: (R), TM, (C) 2008 Kellogg NA Co.


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