NFL Supports Breast Cancer Awareness Month

The National Football League will support October’s National Breast Cancer Awareness Month with team community outreach. Games from October 5-27 will be designated as NFL Breast Cancer Awareness games.

The league and teams will promote breast cancer awareness messages during the month with pregame and in-stadium initiatives, including “Pins That Touch Hearts.” Coaches and game staff personnel will wear pink ribbon/NFL shield pins on the sidelines during games throughout the month of October.

In addition, the NFL Referee’s Association presented a check for $14,000 to Susan G. Komen for the Cure during a pregame ceremony at Texas Stadium on September 28. EA Sports. will sell Madden NFL 09 Pink at Target stores during October with proceeds going to the Deanna Favre HOPE Foundation.  Featuring the same gameplay and graphics found in Madden NFL 09, Madden NFL 09 Pink features limited edition packaging displaying a pink ribbon.

Many teams will extend the national platform with local efforts.  Teams will designate home games in honor of Breast Cancer Awareness Month and plan special in-stadium or pregame events with local organizations. Team events include:

Arizona Cardinals

The Cardinals will work with the Zeta Tau Alpha (ZTA) sorority to pass out pink ribbons at the October 12 game.

Atlanta Falcons

On October 12, the Falcons will distribute pink ribbons at entrance gates. Participants in the Falcons Fitness Flag Crew will be breast cancer survivors from the Young Survival Coalition.

Baltimore Ravens

A sponsor for the local Race for the Cure on October 19, the Ravens are also fielding a team to participate in the event. The team will also host Komen representatives at the team’s annual women’s event for race registration and breast cancer awareness.

Buffalo Bills

The Bills kicked off the Billieve breast cancer awareness program on September 21. Breast cancer survivors were on the field for player introductions and 15,000 ZTA pink ribbon cards were distributed at stadium gates.  Partners include the Western New York Affiliate of Susan G. Komen for the Cure, to whom $5 from the sale of all Billieve logo merchandise is donated, and Kaleida Health.

Carolina Panthers

Panthers cheerleaders, the TopCats, are volunteering at the Charlotte Race for the Cure on October 4 and running in the race.  ZTA will pass out Think Pink ribbons prior to October 19 game.

Chicago Bears

Special “Real Bears Fans Wear Pink” t-shirts have generated $80,000 in sales. Proceeds support breast cancer research and treatment programs in Chicago area.  The Bears also honored a breast cancer survivor and worked with ZTA to pass out pink ribbons during the September 28 game.

Cincinnati Bengals

On September 28, 40 breast cancer survivors were honored pre-game while National City Bank employees formed a pink ribbon on the field. The team also distributed pink ribbons with ZTA and collected donations for local breast cancer awareness initiatives.

Cleveland Browns

50 breast cancer survivors will form the gauntlet for player introductions during the Browns game on October 13. Over 25,000 pink ribbons will be distributed by ZTA volunteers, who will also be collecting donations for the One Dollar One Cause in partnership with National City Bank.

Dallas Cowboys

The Dallas Cowboys Women’s Association will join more than 70 Cowboys employees, families and friends at the Komen Dallas Race for the Cure on October 18. Cowboys LB Bradie James has formed a Komen race team to walk that day on behalf of Foundation 56, his personal foundation which raises funds and awareness for breast cancer causes.

Denver Broncos

The Broncos will post a large pink ribbon on their stadium throughout October. Broncos cheerleaders and staff also will participate in a fundraising race for the Komen Denver Race for the Cure on October 5.

Detroit Lions

Along with in-stadium announcements recognizing Breast Cancer Awareness Month, the Lions are teaming up with ZTA sorority members to distribute pink ribbons at stadium gates prior to the game on October 5. The Lions are also a sponsor for the annual Race for the Cure in Detroit.

Green Bay Packers

On October 11, members of the Packer Women’s Association will participate in the American Cancer Society’s Breast Cancer Awareness Run/Walk for their eighth year.

Houston Texans

On October 4, the Houston Texans Foundation and Robert and Janice McNair Foundation will sponsor the Kids Corral at the Susan G. Komen Race.  A group of nearly 40, including fans, staff and members of the Lady Texans Wives Association will walk/run in the race.

Indianapolis Colts

The Colts Women’s Organization is teaming with ZTA to distribute pink ribbons prior to kickoff on October 12. The Women’s Organization will also make a $10,000 check presentation to the Indianapolis Chapter of the Susan G. Komen Foundation at halftime.

Jacksonville Jaguars

The Jaguars will sell pink hats starting on October 5 for the duration of the season, with net proceeds from the sales will benefit local breast cancer research efforts. The Weaver Family will match all net proceeds up to $50,000.

Kansas City Chiefs

40 members of the Chiefs Women’s Organization distributed pink ribbon temporary tattoos to fans as they entered the stadium on September 28.

Miami Dolphins

Dolphins cheerleaders will be collecting donations at all home games in October. The Dolphins will host a special breast cancer awareness halftime program on October 26, and wives and family members of Dolphin players will be handing out pink ribbons at stadium entry gates before the game.

Minnesota Vikings

Members of the Vikings Women’s Organization will be stationed outside stadium gates giving away pink ribbons along with members of ZTA on October 12.

New England Patriots

The Patriots partnered with RE/MAX to raise money for the Susan G. Komen Race for the Cure through an in-stadium collection in September.

New Orleans Saints

The Saints sponsored the local Susan G Komen Race for the Cure and LB Scott Fujita taped a PSA for the race that will air locally and in the Superdome on October 12.

New York Giants

The Giants are hosting their annual breast cancer awareness day on October 5. They will work with ZTA to distribute free pink ribbons and donations will be made by The Giants Foundation for Breast Cancer initiatives to any special guest who can kick a field goal.

Oakland Raiders

On October 4, the Raiders are hosting their 11th annual Football 101 with Alta Bates Summit Medical Center to benefit breast cancer services for low income women. The team will be selling pink Raider caps to benefit the Carol Ann Read Breast Health Center, in conjunction with 7-Eleven, Alta Bates Summit Medical Center, and the Raider Image.  A portion of all women’s Reebok apparel sold at the Raider Image in the month of October will be donated to the Carol Ann Read Breast Health Center.

Philadelphia Eagles

The Eagles will continue to sell pink hats and ties, having already raised $850,000 for breast cancer care and research.  The team will also embrace all things pink at both October home games and throughout the month at a variety of events.

Pittsburgh Steelers

The Steelers are selling a special Reebok pink Steelers t-shirt during October, with net proceeds going to Komen. ZTA volunteers will be handing out pink ribbon cards at the October 26 game and the team will be making a $10,000 check presentation at that game.

St. Louis Rams

One hundred breast cancer survivors formed a human pink ribbon on-field during halftime of September 28 game, and ZTA volunteers passed out pink ribbons at that game.  Earlier this year, the Rams established Team Georgia, in memory of late team owner and chairman, Georgia Frontiere, who lost her battle with breast cancer in January.  Team Georgia’s members raised more than $23,000 for breast cancer research by participating in the Komen St. Louis Race for the Cure.

San Diego Chargers

The Chargers are distributing educational materials at team stores and selling a pink Chargers hat, with a portion of the proceeds going to the Susan G. Komen Breast Cancer Foundation.

San Francisco 49ers

The 49ers were gold sponsors for the local Susan G. Komen Race for the Cure event for the tenth year.

Seattle Seahawks

Coach Holmgren will wear a pink ribbon on the sideline throughout the month, a tradition he began following his wife Kathy’s diagnosis in 2001.  In addition, the Seahawks will recognize their long-standing partnership with the Puget Sound affiliate of Susan G. Komen Foundation on October 12.

Tampa Bay Buccaneers

On October 12, 25 breast cancer survivors will lead the team out of the tunnel on game day and 40,000 pink ribbons will be distributed by members of ZTA to fans at all gates and entrances.

Tennessee Titans

The Titans will work with ZTA and Susan G. Komen volunteers to pass out pink ribbons at the October 27 game and promote breast cancer awareness month in-stadium on the jumbotron.

Washington Redskins

The Redskins will celebrate the tenth anniversary of the ZTA Think Pink initiative at their October 12 game.  After this year’s event, the Redskins will have given to fans nearly a quarter million ribbons.


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One Response to “NFL Supports Breast Cancer Awareness Month”

  1. Lauren says:

    The Miami Dolphins wives also team up with University of Miami ZTA ladies to pass out pink ribbons at the games.