Sprint and NFL Bring Fans New ‘NFL Mobile Live’ Application Free of Charge

Sprint and the National Football League are bringing NFL fans closer to the game with NFL Mobile Live, the only wireless source for complete, live access to NFL action. NFL Mobile Live is free of charge to Sprint data subscribers and is only available at Sprint.

For the first time in wireless, Sprint customers will be able to listen to the live radio broadcasts of every NFL game throughout the 2008 regular season and will also be able to watch all eight of the Thursday Night Football telecasts carried by NFL Network live beginning on Nov. 6 via the new NFL Mobile Live application. Sprint is making it easier to follow a specific team by carrying a live radio broadcast for each game including pregame and postgame reports in most instances.

Users can choose a favorite team and every time they use NFL Mobile Live that team’s information will appear on the screen first with the latest information and quick links to live broadcasts for that team on game days, thus eliminating the need to navigate through several screens.

“NFL Mobile Live demonstrates how Sprint brings its Now Network to life,” said John Garcia, president of Sprint’s wireless division. “With NFL Mobile Live, fans will be able to listen to any NFL game as it happens, watch live streaming action of NFL Network games or check stats of their fantasy players and get updated scores – all from their phones. And they can do this from wherever they happen to be – at their child’s soccer game, shopping at the mall or even sneaking a peek while they’re raking leaves in the yard.”

NFL.com fantasy owners no longer need to be tied to their computer. NFL Mobile Live allows fantasy owners to monitor the performance of every player in real time directly from their phone. Key information for individual players will be easily accessible, including real-time game and season cumulative stats, rankings, player profiles and photos. And for the first time fans will be able to watch video highlights for some players on NFL Mobile Live via a link on the player’s main page. Players with video highlights will vary week to week.

“The NFL continues to explore new ways to feed our fans’ insatiable appetite to get NFL games, news and highlights, anytime, anywhere and on any screen,” said Brian Rolapp, NFL senior vice president of media strategy. “NFL Mobile Live, exclusively from Sprint, enables fans to enjoy Thursday Night Football and other exclusive content on their terms.”

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