It’s still early as all of the television markets have to be accounted for, but early findings from 49 of the largest markets show that the ratings from Sunday’s showing of Super Bowl XLII were up 6% over last year’s game, according to Nielsen Research on Monday. Experts are indicating that those numbers indicate that the game has a good shot at being the most watched Super Bowl of all time, and the second-most watched broadcast ever – the largest being the 1983 finale of MASH, which was seen by 106 million people.
The metered market average this year, due to delays, was missing Los Angeles, San Francisco, Seattle, Atlanta, Chicago, Houston and Dallas. Once those cities’ numbers have been digested, that will be a better indicator of overall viewership of this year’s Super Bowl. The most-watched Super Bowl thus far is the 1996 game between Dallas and Pittsburgh with 94.1 million people, with the 2007 game between Indianapolis and Chicago not far behind with 93.2 million. In a related note to this year’s Super Bowl, a survey conducted by Tivo, makers of DVRs, found that the most-watched Super Bowl commercial this year was the E-Trade commercial – where the baby is talking about stock deals, then throwing up. My personal favorite was the Bud Light commercial, starring Will Farrell as Jackie Moon from the movie Semi-Pro. What’s your favorite Super Bowl commercial from this year? Let us here at NFL Gridiron Gab know!!