Once again, the National Football League is taking whatever fun is left in the celebration part of the game and throwing it out the window. AD Age is reporting that the league is telling players that they are NOT to do the chicken dance Sunday if they score a TD in the Super Bowl. This came out after KFC Corp. said it would make a said it would make a charitable donation of $260,000 to “Colonel’s Scholars” in the name of the first player or entertainment performer who does the wing-flapping part of the wedding perennial “chicken dance” for three seconds in the end zone.
NFL spokesman Brian McCarthy responded: “It’s ambush marketing, trying to affiliate yourself with the biggest sporting event.” It’s an interesting ploy from KFC to 1. get themselves in the news, and 2. try and get a player to do their silly little job for them, and do the dance instead of just simply buying ad time like every other big name company. No players have contacted KFC about doing the dance according to the story. On another note, you may ask where the $260,000 came from? How bout the total of three seconds of a 30-second spot, which costs companies an average $2.67 million to buy on Fox’s telecast this year.